Trust Fall
Client: Ohio Department of Public Health, Jobs & Family Services
Agency: Real Art
Creative Director: Stephen Levinson
Director: Cody Brown/Andy Nick
Producer: Kathleen Hartshorn
Editor: Philip Heiss
HFC is Seth and Lauren Miller Rogen’s nonprofit supporting those affected by Alzheimer’s. As their copywriter, my challenge is to create a voice that is readable and often humorous, while never minimizing the impacts of dementia.
• Shape a consistent voice throughout HFC’s newsletters, fundraising email, website copy and social media.
Writer: Stephen Levinson
Exec. Producer: Bonnie Wattles
I produced, co-wrote and edited this parody of a New York Times ad to promote the 92nd Street Y’s downtown location.
