During the last administration, Ford was the only domestic automaker to sign on to California’s higher emission standards (the CARB agreement). It was a bold stance we highlighted with this piece, an Ode to California.
Agency: Hawkfish
Creative Director: Isabelle Raphael
Writer: Stephen Levinson
Exec Producers: Margeaux Ravis & Christian Colasuono
Politics and sex mix (scandal-free) in this election-themed ad for Trojan I created with my brother Joel, which was featured in AdWeek and named Editor’s Pick in Ad Age.
When Comedy Central brought back the cult classic "Futurama" after a hiatus of nearly a decade, and needed an organic way to spread the word. I pitched, wireframed and produced, the “Head-in-a-Jar” app.
The Solution
A free, addictive, sharable iPhone and Android app that allowed fans to create unique avatars using original Futurama art, each one stamped with tune-in info for the show.
From the animation of the head-creation lab to the sound effects, I worked closely with the Futurama creators to ensure every aspect of the app was in-world to appeal to the show's most ardent fans.
Most avatar creators have a very short shelf life. You create your image, you post it, you're done. My innovation was adding the Head Museum - allowing fans to build and share large collections of heads: their classmates, teachers, favorite band or basketball team. And rather than users simply tagging themselves, now they were tagging dozens of their friends. News of the app (and the show) grew exponentially.
The Result
A top-ranking app on iTunes, hundreds of thousands of heads created and shared, rave reviews (“A must-have app” - CNET) and a measurable ratings boost for Futurama on-air after the app launched,
I wrote this video to launch Essence Magazine’s Beauty Box collection at the Javits Center.
TV Guide wanted a video to tell the world that the hilarious comics of Witstream would be live-tweeting award shows on their website. I wrote, produced and directed these spots, starring comedians Abbi Crutchfield and Dave Hill.
