Johns Hopkins School of Public Health
JHU’s School of Public Health became one of the most trusted voices during the pandemic. As a senior copywriter, I helped shape this 100-year-old institution’s voice for a younger generation. I created and wrote music videos, memes, and an original digital talk show starring HQ Trivia’s Scott Rogowsky.
RESULTS
• Grew client Facebook by 74% (53k page likes)
• Grew Instagram by 319% (48k followers) over a 10 month period
• Consistent engagement and supportive feedback by followers
• Created media that turned into campus-wide public health campaigns
• Significantly outperformed other top public health colleges and institutions
• Probably saved some lives
Agency: Hawkfish
Writer: Stephen Levinson
Exec. Producer: Eric Levin
Art Director: Rachel Hwang